PR
Are you getting your message out there?
Projecting the right image to the right people is crucial in today's competitive business environment. At Kudos PR, we can use our experience as NCTJ qualified journalists to find the right approach to get your company noticed by the media.
We know what gives a story a newsworthy angle, and we have a strong network of contacts in the regional, national and trade press to ensure that you get the right coverage for your business.
Editorial coverage is around three times more effective than paid for advertising, according to recent research, so a strong sustained media profile should be a vital part of any company's strategy.
We can offer a range of PR services from drafting and distributing a single press release to pulling together a long-term plan for your media relations activity. As former journalists, we know which angles are newsworthy, and which are not and we're not afraid to tell you if we think that a story idea is unlikely to get coverage.
At Kudos, we have access to a whole host of PR resources which keep us notified about media requests from journalists, and forward features that publications are planning.
It's also worth remembering, that in today's digital era, there are a whole host of blogs and on-line publications that can be just as valuable for some businesses as traditional media. At Kudos PR, we work hard to make sure our PR skills, knowledge and contacts stay constantly up-to-date and fresh, and take into account the rise of blogs and other social media.
In addition to convential media relations, we can also devise attention grabbing competitions, organise original events or undertake lobbying or crisis communications as part of your media strategy.